Q&As

Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game.

Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest.

Did Diageo’s Crown Royal brand kill the International Race of Champions, or did it extend IROC’s life for three more seasons? Click here to find out why NASCAR’s lift of an unofficial spirits sponsorship ban left the event high and dry.

Mis-translation and product names that don’t travel well can be real problems for global product managers and Web site owners. Here are some humorous and horrible translation blunders that have got marketers in hot water.

The reality of blogging is this: the more you do it, the more opportunities you have to engage in dialog. This is the epiphany that led Chris Baggott to study blogging as a measurable marketing tool, and why corporate blogging needs to become a part of your marketing strategy.

Virtual events can replicate all aspects of a physical event—without all the hassles and costs of producing a physical event. Brent Arslaner tells you how your company can benefit from hosting a shindig online.

The Red Octane and Activision-published videogame Guitar Hero is a perfect example of how you can get an audience interested in anything if you use a clever engagement mechanism that stimulates customer involvement.

Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site.

A series of foreign language teaching DVDs from the British Broadcasting Corporation come with a free