Q&As

If the Chicago Cubs end their century-long malaise and win the World Series this year, it could mean free furniture for many of the team’s famously stoic fans.

Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest.

Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.

Nearly a third of online marketers surveyed by the U.K. Office of Fair Trading are breaking laws designed to protect shoppers, said the agency.

Former Vermont Country Store president Bob Allen received the New England Mail Order Association’s Leadership Achievement Award on Thursday at the group’s spring conference in Cambridge, MA.

Transcontinental posted net income of $34.1 million for the first quarter, a 69% increase over $20.2 million in the prior year.

Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April.

WWE is applying the marketing equivalent of a body slam to boost the upcoming Wrestlemania 24 event, from a cyberspace assault to branded pizza boxes, an alternative rock/heavy metal concert tour and a lineup of guest celebrities.

The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales.

Today we meet Gary J. Martin, vice president of sales at Macromark Inc. Martin worked in sales and marketing for Verizon before he switched to list brokerage about 11 years ago.