Q&As

The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers

Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald’s, Frito-Lay and JCPenney. He’s seen the business not

Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent

Television viewers who forget to set their VCRs or DVRs to record their favorite programs may still get to see what they missed, thanks to many broadcast

In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple

MISDIRECTED DIRECT MAIL Richard H. Levey’s February Loose Cannon column brings to mind an ongoing issue I have with the direct mail I’ve received. While

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

Is there anything e-mail related that spammers can’t ruin? First they killed graphics; Internet service providers block them. Now they’ve apparently wrecked

This is not a happy time for catalog marketers. Yes, they got a break on postal rates (as if any rate hike can be called a break). But paper prices are

Today we meet Lori Badman, executive vice president at Boutique List Services Inc., where she handles list brokerage for publishers and other clients