Q&As

Cooking magazine Taste of Home is out with contest searching for the “best recipes” for a chance to compete for $25,000

Doing a large-scale search engine optimization project? It’s a piece of cake for smaller marketers to hire an agency and get the job done, but it’s a lot more complex for the big guys. Here are five tips on empowering large company SEO projects

Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don’t really understand the concept. Find out what you need to think about before beginning a word of mouth strategy

Tim Parry’s local McDonald’s blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he’s so cheap he’ll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald’s could earn

In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives

An integrated strategy of direct mail, telemarketing, e-mail and Web initiatives is helping Oxfam America meet its fundraising goals. Like most nonprofits,

At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It’s

At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly

Not surprisingly, DMers’ and privacy professionals’ opinions about data security differ, according to a recent study of e-mail marketing practices and