Q&As

JCPenney Co. is giving frequent shoppers even more reasons to visit

The current owner of Lillian Vernon, Current USA Inc., plans to increase catalog circulation and send out a steady stream of mailings, according to a company statement.

Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,

Barclays PLC has appointed Michelle Bottomley CMO of Barclaycard US, its credit card business in the United States.

Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million.

Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role.

It’s the 20th anniversary of the iconic Madden NFL video game franchise, and marketers are partnering with it as if it was a major motion picture debut. And, all the hype started even before

Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes

When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer?