Q&As

#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates

#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its

#5 Best Sampling Program SMITHWICK’S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick’s Irish

Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies

Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each

Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running

#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to

# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American

7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,