Q&As

The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.

In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn

Yes, it’s Election Day. Though we’ll have a better idea about 2009 once the results are in, it doesn’t mean me can’t start looking into the crystal ball. Here’s how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year

Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers.

Lands

Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.

NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.

Wal-Mart and Procter & Gamble still hold the top spots in the 2008 version of Cannondale Associates’ annual PoweRanking survey of both manufacturers and retailers. But their ratings, in a survey of 300 retail and manufacturing professionals, were lower than last year.

#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its

It may be hard to believe now, but malted milk was once thought of as a medicinal product. And that’s the way it was marketed by Horlick’s Food Co. of