Q&As
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Agencies
Select Comfort Cuts Staff, Ceases SAP Implementation
Select Comfort Corp. will cut 120 positions from its payroll as part of a cost-savings initiative.
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Agencies
AT&T Lets Fans Pick Cotton Bowl Highlights
AT&T is plugging its bowl game sponsorship and its wireless service by encouraging college football fans to pick the most momentous occasion in Cotton Bowl history
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Agencies
Phelps Strikes Deal with Video Game Maker
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games
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Agencies
In a Down Economy, Go Big or Partner Up
The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive
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Agencies
The Future of Direct Marketing: A Post-election, Mid-recession Outlook
A changing of the presidential guard and a nation steeped in recession are bound to impact all businesses in the coming decade. For direct marketers, this benchmark offers an ideal opportunity to speculate on the state and future of the industry
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Agencies
Woverine Names Hufnagel VP of Retail
Wolverine World Wide, Inc. has named Christopher E. Hufnagel president, retail. He will be responsible for all direct-to-consumer operations for the company, including e-commerce.
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Agencies
Beer Makers Get Complaints About Santa-themed Events
Yes, Virginia, that is a beer in Santa’s hand, and no, the Center for Science in the Public interest isn’t happy about it