Q&As

The National Retail Federation last week sent a letter to President-elect Barack Obama requesting that national sales tax holidays be included in the upcoming economic stimulus legislation.

McDonald’s has logged on to the National Hockey League’s U.S. sponsorship lineup as the league’s official quick service restaurant, a position it already held in Canada.

Campbell Soup has millions of soup cans in circulation with on-pack codes that can entice people to buy the product to enter a sweepstakes.

Loyalty rewards and discounts played a big role in shopping plans this holiday season.

Samsung and the National Football League have named nine finalists in a video contest that will turn the winning story into a TV spot that will air during the Super Bowl pre-game show in February.

Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that

Building on the popularity of Betty Boop credit cards it issued last year, the Bank of America is introducing a line of checking cards and checks adorned with the iconic image of the sexy cartoon character.

DOUBLETREE HOTELS: is offering complimentary freshly baked chocolate chip cookies to anyone who drops by any of its more than 185 locations in North America through Dec, 31.

The National Retail Federation (NRF) asked President-elect Barack Obama to include several sales tax holidays in his economic stimulus legislation.

Consumer confidence and spending began to dwindle as early as spring 2007, according to a new study from Experian Marketing Services.