Q&As
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Agencies
Drug Companies Shun Promotional Products
ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap
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Agencies
Tukaiz Personalizes Calendars
Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the
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Agencies
Can Honda Build an Emotional Bond With Documentary Films?
During an economic malaise when buying new cars is the last thing on consumers’ lists, Honda has concocted a trio of impressionistic short-form Web documentaries
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Agencies
Promotion Stunt Leads to Bookstore
People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark
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Agencies
Harte-Hanks Income Plummets 48% in Quarter
Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.
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Agencies
Toyota Ties Events to Venza Spots in Big Game
Toyota is using one of the opening Super Bowl commercial breaks as a platform to kick off a campaign for its new Venza crossover SUV.
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Agencies
Kmart Celebrates Black History Month with In-Store Events
Kmart is celebrating Black History Month with a series of in-store events and online activities targeting the African-American community.
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Agencies
Groups Nix Postal Delivery Cutback Idea
Mailer reaction to Postmaster General Jack Potter’s suggestion that the U.S. Postal Service cut a delivery day to save money ranged from understandable displeasure to downright hostility.
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Agencies
Chapter 5, Dear Friend: Lurid Tales of Junk Mail America
Anthony Comstock had two things in common with J.M. Pattee. One that he was brought up on a farm, the other that he left it. But they emerged with entirely different world views.