Q&As
-
Agencies
CADM Establishes Awards for Emerging Leaders
The Chicago Association of Direct Marketing has established the CADM EL (Emerging Leaders) Awards to honor a new generation of direct marketing professionals.
-
Agencies
Cheesecake Factory Celebrates 30 Years with Naming Contest
The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.
-
Agencies
Sony “Year One” Sweeps Launched During Super Bowl
Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.
-
Agencies
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products
-
Agencies
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
-
Agencies
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.
-
Agencies
Console Games Offer Brands a New Playing Field
The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery
-
Agencies
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
-
Agencies
Building Topnotch Loyalty Programs
loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate