Q&As

For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.

ValueClick Inc.

While Rewards Network Inc.

Cabela

Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

Sexy superheroes and other outrageous outfits adorn the pages of the new Frederick

Frederick’s of Hollywood saw its fourth quarter net sales drop 18.1%, from $42.1 million a year ago to $34.5 million. The company’s net loss diminished, however, from $7.2 million a year ago to just over $7 million.

J. Crew Group, Inc. has boosted its financial outlook for its current third quarter, which will end Oct. 31, as well as the upcoming fourth quarter.

The U.K. Communication Workers Union has begun its three-day strike against Royal Mail.