Q&As

The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.

Tim Martin, senior VP and CFO of Coldwater Creek Inc., has resigned from the company

J. C. Penney Company, Inc. will discontinue its twice-yearly

Today we meet Jennifer Rickard, COO of Rickard List Marketing, a Melville, NY company she has run along with her brother Mark for the past 21 years.

Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program

Tougher restrictions have come down on companies offering gift cards

In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular

WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract

Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use

The stormy economy has put a hurtin’ on promotional products sales