Q&As

Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.

As if New York hasn’t had enough snow this year, Golfsmith is hoping for more, specifically on Feb. 15.

That day, Golfsmith and TaylorMade-adidas Golf Co. are holding the “White Out” in-store—and in-the-street—promotion.

Toilet tissue is not something people tend to spend a lot of time thinking about. Many shoppers just grab a familiar-looking package off the shelf and toss it in their carts, and because price promotions are so common, there is not a lot of brand loyalty. Cottonelle senior brand manager John Stanwood talks to PROMO about the $9 billion product category and why it’s so challenging for marketers.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What was the most difficult list you represented or the toughest order you tried to fill in 2010?

A new database marketing model has helped Microsoft lift prospecting email and telemarketing response rates by as much as 300%.

We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can those viewing them on computers.

According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season

Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.

Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.