Q&As

OnStar’s in-vehicle service is channel for sweepstakes to reactivate former users

Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.

My company recently launched a new website for one of our divisions. Within the tools section is the ability for customers to subscribe to our email newsletters. Getting these requests has been eye opening.

Jerry Abbott, a personal fitness trainer for 20+ years, has begun testing his first-ever infomercial for the Torsoball.

American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it’s choosing the location-based social platform Foursquare to do so

Here are a few tips to help companies make their tradeshow giveaways—and, by extension, their brand—exciting and memorable.

When my firm first began renting email lists for clients about two years, my initial experiences were pretty good.

Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers

Your direct mail package could include the most clever appeal ever written or offer the world’s best premium, but if your target never opens it, it is all for naught

Last month’s ruling by the California Supreme Court bars retailers from asking for ZIP codes from credit-card store shoppers