Q&As

User-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers

So you’re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:

Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner also gets an all-expense paid trip to watch the spot be filmed.

Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011

Corning Inc.’s video, “A Day Made of Glass,” has become a major viral hit, at press time scoring more than 10 million views on the YouTube channel

A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products

This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention

Can a 90-year-old brand with a name that evokes both your great-grandfather’s mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so