Q&As

Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five …

With all the dire warnings that the U.S. Postal Service will become insolvent unless Congress comes to the rescue, predictable and unhelpful clarion calls for privatization have begun to resurface. One such call reportedly came from Steve Forbes, …

Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Going forward, what ethnic groups or segments do you see as lucrative for direct marketers?

Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.

An infomercial and online campaign for a water filtration system has pulled in about $2 million in revenue and received a 14% online conversion rate.

Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers’ mobile strategies. Maxymiser’s Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.

The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.

St. Benedict Press is using a combination of magalogs, social media and email marketing to reach a new audience beyond its house file.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?