Q&As

SAY YOU’VE JUST lost a top marketing job because your new spouse pressured you into demanding a raise. If you need another post quickly-so as not to lose

AUTO INSURANCE DMers may have to radically alter their mailings to no-fault insurance states, thanks to a bill now before Congress.Sponsored by Sen. Mitch

MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The

Foster & Gallagher Inc., Peoria, IL, promoted Barb McConnell to director of advertising/desktop publishing. F&G’s Michigan Bulb Group, Grand Rapids, MI,

ONE DAY DOES not a year make, but on Wall Street, a day can unmake a year.The Aug. 31 stock market meltdown battered the prices of consumer direct marketing

ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends’ e-mail addresses.The

THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban

WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.

CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database