Q&As

WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month

WHEN MY SISTER and I were little, our mother used to save all the holiday catalogs she received. On Christmas, she would take them out and give them to

AT 3 A.M, one expects to find Ron Popeil on the air extolling the virtues of hair in a can. Or an ’80s sitcom star praising a line of cosmetics. But the

ALMOST ONE-FOURTH of all television commercials use a toll-free number as a response mechanism, according to a new study by Response Marketing Group,

MANY OF YOU will read this issue either before or while attending the Direct Marketing Association’s annual conference in San Francisco. To set the mood,

FOR CLOSE TO 20 years, interior designer Lauri Ward has been providing high-rent decorating solutions at comparatively low-rent prices through her company

FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,

Mark McGwire and Sammy Sosa weren’t the only ones to make baseball history this summer. Even a 10-year-old can hit a home run with a direct mail campaign

MERGERS AND ACQUISITIONS are dominating many sectors of the U.S. economy, and the direct marketing industry, in particular. Everywhere you turn, somebody

YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing