Q&As

LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants

A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives

DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,

THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists

Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,

Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation

A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer