Q&As

IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,

AN INTERNET SITE that produces coupons from users’ local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,

ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million

BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other

THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director

THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think

Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes

GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last

ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored