Q&As

VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor

GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last

Cahners and Boucher Merge Databases Cahners Business Lists has combined its Computer Marketplace database with the 1.5-million-name DecisionMaker IT Marketplace

“I’M SORRY, I know you need this customer profile report, but it requires adding a new data source. The marketing database design specs were frozen in

I’M SITTING HERE admiring my new wireless phone, marveling at the advertising minefield I’ve crossed to get here.The Wall Street Journal says AT&T dominates

THE U.S. POSTAL SERVICE has asked the Postal Rate Commission to support a proposal that would correct an error in its nonprofit periodical rate schedule.

FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or

FUN WITH PHOTOS Perceptual Robotics Inc., Evanston, IL, which created the iCam Internet camera, has a new wrinkle it calls Look and Buy. The system is

In the not-too-distant future, Home Box Office will send U.S. households e-mail offers with full-motion video files attached, which viewers can then open

WHEN HAVING THE right sense of style was essential to getting into the right clique, we were always on the outside. But now the right click may get you