Q&As

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you

Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a

Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you’ve got a much better shot at success

Guild.com Inc. uses new media to keep traditional arts and crafts alive. The recently launched Web site (www.guild.com) offers unique and limited edition

When I was younger, I ate just about anything. I had no great worries about weight gain. I didn’t have to worry about cholesterol.As the years passed,

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

While the world was focused on the tragedy at Martha’s Vineyard, I was saddened by a death much closer to home: that of Charles P. Roman, age 92.Who was