Q&As

The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you

Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed

The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate

A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer

Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll