Q&As

Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size

Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are

As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho

Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by

The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising

Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer

Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned

When publishers go digging for gold on their magazines’ expire lists, a little database intelligence can help make the excavation worthwhile.At Conde

“The Experience Economy”, B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail

Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted