Q&As

The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/

Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles

At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform

Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size

Why does the media use DM as a scapegoat?And what can we do to improve our image?The Direct Marketing Association’s Connie LaMotta was once asked to appear

The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising

Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer

As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho