Q&As

Like the Talking Heads, as the DM industry counts down to the year 2000, you may indeed be wondering how we got here. But while “What have we done?” is

double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based

Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.

The Federal Trade Commission and Federal Communications Commission will examine the way long-distance telephone companies advertise and market their dial-around

Jedi Quest, a magazine targeting young collectors of “Star Wars” toys, will be the first DM effort to use Hasbro’s cross-company multimillion-name database.More

The Reader’s Digest Association Inc., Pleasantville, NY, will market a co-branded credit card to its customers with First USA. A series of offers will

More than 17 million households will shop online by year’s end, resulting in $20.2 billion in 1999 sales, according to a new report from Forrester Research

People have been complaining about junk mail for a long time. A sample of public opinion over the past 120 years:Any person who ever wrote a letter to