Q&As

THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture

FOR MANY MAILERS, protected mail dates have long gone the way of the Johnson Box.Most consumer catalogers stopped protecting dates a long time ago as

DATA COMPILERS suffered a major defeat in January when the U.S. Supreme Court unanimously upheld the Driver’s Privacy Protection Act of 1994 (DPPA). In

The U.S. Postal Service has filed for a rate increase. It’s no surprise: Postmaster General William Henderson has been signaling mailers for months about

THE NEW RATE case is one of the most illogical I’ve ever seen. Proposing the largest hikes for those who participate in worksharing discounts, it asks

Reaction ranged from disgust to outrage in January when the U.S. Postal Service said it would seek up to double-digit hikes for some commercial mail starting

One hopes they remembered to get a receipt. Sen. Richard Shelby (R-AL), who sponsored legislation restricting the use of vehicle data for marketing purposes,

YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the “Seinfeld” finale. Our computers still

Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such

A DIRECT MAIL PACKAGE we recently received urges us to preserve “key wildlife habitat” by eating its denizens.An enclosed catalog, from Lander, WY-based