Q&As

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,

Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business – or less, depending on how you look at it.Equifax,

AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That

You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. “:-)” is supposed to mean something – smile or

One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The

By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace