Q&As

COMPANION LEGISLATION to indefinitely extend the current three-year moratorium on new taxes on Internet commerce has been introduced in the Senate by

Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. “:-)” is supposed to mean something – smile or

One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The

By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace

Autobytel.com has created a new division to expand its wholesale offerings to a wider base of car dealers – and drive away with a bigger chunk of the

Asian-Americans represent the highest percentage of entrepreneurs of any ethnic or racial group in America, and are in the fastest-growing area of the

The firm plans a demographic study to see who shops by catalog and who prefers the WebThe Bombay Co., a marketer of 19th-century furniture reproductions,

The U.S. Postal Service is about to give Standard A (advertising) and first class mailers a new option for processing presorted letter-size mail.Beginning

Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their