Q&As

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

When the National Multiple Sclerosis Society saw the Internet handwriting on the virtual wall, it looked to the for-profit sector for someone to translate.Last

Lowe Lintas & Partners Worldwide, parent of direct response agency Lowe Direct, will acquire 20% of Japanese agency Daiko Advertising. Terms were not

Philip N. Diehl leaves U.S. Mint to join Zale Corp.Philip N. Diehl, the U.S. Mint director who transformed a sleepy government agency into an entrepreneurial

If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which

rafe VanDenBerg, marketing director at Crucial Technologies, is amused by negative press about banner advertising. Crucial uses banners to help sell almost

Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.

Online consumers are perhaps the most scrutinized demographic group in history considering the infinite amount of research, surveys and self-proclaimed

Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you