Q&As

There’s a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically

Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That’s right.

New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing

Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

When the National Multiple Sclerosis Society saw the Internet handwriting on the virtual wall, it looked to the for-profit sector for someone to translate.Last

Lowe Lintas & Partners Worldwide, parent of direct response agency Lowe Direct, will acquire 20% of Japanese agency Daiko Advertising. Terms were not

Philip N. Diehl leaves U.S. Mint to join Zale Corp.Philip N. Diehl, the U.S. Mint director who transformed a sleepy government agency into an entrepreneurial

If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which