Q&As

The U.S. Postal Service is offering its customers electronic billing and payment. The new service, called USPS eBillPay, is part of an agreement with

Marketing Services Group Inc. bought The Coolidge Co., a list management and brokerage firm that specializes in publishing and fundraising, for an undisclosed

Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

Former Chicago letter carrier Larry J. Mack, who was caught red-handed burning undelivered mail in his backyard on New Year’s Day (see Directions, DIRECT,

Kevin O’Connor, CEO and co-founder of DoubleClick Inc., has been appointed to the Direct Marketing Association’s Board of Directors. O’Connor was appointed

Quick: what’s the hottest DM buzzword – the Web, CRM, viral marketing?Actually, none of the above, to hear Direct Marketing Association president H. Robert

Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.