Q&As

Editors of magazines about direct marketing are wont to say to their reporters, “Can you find out what kind of response the mailing got?” (And the reporter

Omni Nutraceuticals Inc., an online health supplement marketer based in Los Angeles, has signed a binding letter of intent to acquire VitaminDiscount.com

Experian, the Orange, CA-based credit bureau, is requiring all subscribers to fully report information related to their customer accounts. The shift in

A report rating 30,000 Web sites has found some improvement in online privacy practices. But San Diego’s Enonymous.com, which produced the report, gave

When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven

New software can put the edge on your marketing strategyWhat are campaign management tools? What do they do, and who needs them?Campaign management consists

In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince

When Christian Feuer left his wife’s side two days after their third child was born to travel from the East Coast to Downers Grove, IL, it was to tackle

Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty

Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The