Q&As

During a wild late-April storm, a lightning bolt struck Marketing Information Network’s Oklahoma City facility, shutting down its database of 36,000 data

ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

Poor renewal mail. Long the ugly stepchild of magazine circulation, it now faces competition from alternative channels and ongoing reluctance by publishers

A full-page newspaper ad for an interesting new Internet service plays a guessing game with readers – and losesThe next army of protesters you see marching

Winfreestuff.com Inc., an Omaha, NE-based Web company, relies on a sweepstakes model to collect e-mail addresses for online merchants.Consumers visit

*Single white soon-to-no-longer-be-single female seeks some guidance on this whole personal ads conceptIt dawned on me recently that we’re all part of

Wages in the telemarketing sector rose more quickly in 1999 than in 1998, but failed to match the double-digit increases of a few years ago, according

Worldata/WebConnect, Boca Raton, FL, has launched permissionE.com, an e-mail list exchange program for direct and interactive marketers. “The program

Editors of magazines about direct marketing are wont to say to their reporters, “Can you find out what kind of response the mailing got?” (And the reporter