Q&As

J.C. Penney Co., Plano, TX, has retained investment banking firm Credit Suisse First Boston to explore strategic options for its Direct Marketing Services

Move over, software and books: Online sales of switchblade knives is a growth industry.One manufacturer, Italian firm SKM, told The Wall Street Journal

Teleservices will play a major role in a new multi-media effort by Employee Benefits Direct Inc. (EBDirect) to promote sales of insurance policies to

As part of a major undertaking to reduce costs and remain competitive, the U.S. Postal Service plans to cut its administrative staff by 33% over the next

It could put a whole new spin on data collection. E-mail marketing site MoneyForMail not only asks consumers for permission to collect personal information,

Testing is nothing new in the world of direct marketing, but Radio Direct Response is putting a unique spin on experimentation by creating G- and PG-

The Postal Rate Commission has recommended a 13-cent cut in the Bulk Parcel Return Service rate the U.S. Postal Service is charging continuity mailers

When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven

Although Canada lags behind the United States in Internet use in general and in e-commerce in particular, about twice as many Canadians bank online as