Q&As

THE NATIONAL consumer advocacy group Public Citizen Foundation Inc. has filed suit to challenge the constitutionality of a Jefferson County, KY, ordinance

Advo Inc. has quietly begun an experimental weekend mailing program in Albuquerque, NM and Las Vegas.Chris Nutter, vice president, investor relations

FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story

Computer products direct marketer Insight Direct just keeps hanging on the telephone.Not only has the Tempe, AZ-based firm increased its U.S. telephone

Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks

ANYONE WHO’S HEARD the collective groan of co-workers logging on to their e-mail the first morning after a long weekend knows that electronic messages

FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year’s software review, DIRECT looks

WHEN IT COMES to choosing caskets, funeral directors tend to favor those displaying a golf motif. This somber, traditional bunch, not given to bright

Linda Pascale, director of list planning and acquisition at Columbia House in New York, resigned her position last month. A replacement has yet to be