Q&As

Toysmart Settles With FTC TOYSMART’S SETTLEMENT with the Federal Trade Commission forbids the sale of the failed online toy retailer’s customer information

Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The

Advo Inc. has quietly begun an experimental weekend mailing program in Albuquerque, NM and Las Vegas.Chris Nutter, vice president, investor relations

THE NATIONAL consumer advocacy group Public Citizen Foundation Inc. has filed suit to challenge the constitutionality of a Jefferson County, KY, ordinance

FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story

Computer products direct marketer Insight Direct just keeps hanging on the telephone.Not only has the Tempe, AZ-based firm increased its U.S. telephone

Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks

ANYONE WHO’S HEARD the collective groan of co-workers logging on to their e-mail the first morning after a long weekend knows that electronic messages

FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year’s software review, DIRECT looks