Q&As

Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke

WITH ALL the hoopla over the synergy of direct response television, the World Wide Web and CD-ROMs, you can understand why older media like radio and

MAPS agrees that Yesmail’s no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse

George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll

Designing Woman Futurist Faith Popcorn has never been our favorite prognosticator. She does, however, earn our respect for being the only consultant we

Targeting a customers’ needs can improve a company’s opportunities MOST OF US have been involved in the planning, development and/or use of at least one

Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

Care Packages CarePackages.com has a concept that fills both business-to-business and business-to-consumer needs.The packages – developed around several

FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it

Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good