Q&As

Nat Ross never wavered in his support of DM education and social justice It’s funny, but I’ve never really thought of Nat Ross – who died at age 96 on

Inbound mainstay turning to customer service Internet sales growth is forcing established direct marketer Vermont Teddy Bear Co. to use the telephone

Reflect.com offers customized cosmetics It used to be if a woman didn’t like the shade of lipstick she’d bought, her only options were to buy a different

The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she

Coldwater Creek’s rising Web sales lead to teleservices expansion Rising Web sales and growing demand for online customer service have led Sandpoint,

The DMA has programs to suit every member’s needs In today’s fast-paced environment, it’s hard enough to keep up with your own business, let alone find

New York-based online marketing firm 24/7 Media has bought Website Results, an Internet marketing technologies company. The acquisition, which is being

DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution

Dummy Copy Idg books worldwide’s “Direct Mail for Dummies” is too slight to support the critical questions it raises about brand extension, commercial