Q&As

Alice Zea leaves the list business after 38 years When Alice Zea sold her list company, AZ Marketing Services Inc., to 21st Century Marketing last November,

E-tailers invest in fulfillment systems to meet the holiday rush ONLINE MARKETERS in the fourth quarter of 2000 were determined to avoid the snafus that

Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

Iron Butterflies While the country held its breath over the fate of the presidency and our subsequent way of life last fall, some direct marketers couldn’t

Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment

In the battle for supremacy among search engines, Yahoo! has a terrific secret weapon – but this ad doesn’t do it justiceMY CURRENT FAVORITE search engine

Metris Companies Inc., Minnetonka, MN, promoted Pat Fox to executive vice president, business development. He had been senior vice president.Estee Marketing

A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans

Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,

Ralph Lauren’s new Web site lets you linger too long Ralph Lauren’s design empire – from clothing, accessories and home furnishings to the boutiques they’re