Q&As

THE JOHNSON BOX IN ACTION This letter contains – one rare picture of a vanished American, – the story of an extraordinary magazine, – some words of amplification

Privacy notices fill mailboxes as financial institutions face GLB deadline

New Lists; Account Activity; Card Decks and Inserts

The legendary direct mail copywriter did more than invent the Johnson Box

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

Saturday Sham

THE P.S. LETTER December 22, 1961 SECRETARY OF WAR’S SON HANGED FOR MUTINY “MUSHROOM CLOUD” KILLS 30,000 OF U.S. COAST ENEMY TROOPS INVADE VERMONT ELDER

The need for results sends P-O-P spending up 18.1 percent.

Co-Management of E-mail Files Falls Out of Fashion