Q&As

Cruise lines have a habit of enticing customers with images of white sand beaches and palm trees. Celebrity Cruises did the same thing until it realized

This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

A co-branded campaign from Nike Golf and Starwood Hotels & Resorts will offer golfers a chance to win an opportunity to hit into the world’s biggest sand

Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

NEW LISTS Golf Warehouse This 290,000-name list identifies buyers who bought high-end golf merchandise with a credit card. The Golf Warehouse product

Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,

Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney

Never mind the young bulls: Playboy is still the magazine to beat. The magazine founded by Hugh Hefner in 1953 has a monthly circulation of more than

Plus Vision Corp. of America has found an effective way to test its direct mail and space ad messages: e-mail. More than just an element of the manufacturer’s