Q&As

Many magazine insert programs are scheduled for placement in a variety of publications, which can complicate the production process. Insert quantities

American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people

Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

While howling indignantly at unsolicited telemarketing calls and though e-mail has become fashionable, I recently received a refreshing reminder that

Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children

THE PATIENCE OF ST. TOM If I make it to Direct Marketing Heaven when I die, the first thing I’m going to do is nominate Tom Collins for sainthood for

Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other

Reebok launched an interactive campaign called “Whodunit?” featuring National Basketball Association stars in support of its ATR by Rbk clothing line.

Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples accompanied