Q&As

At Yankelovich, we call it the mainstreaming of affluence. University of Florida advertising professor James Twitchell has dubbed it the democratization

It’s one of those inevitable things that happen when you have a baby. Your once-pristine home is suddenly desecrated by mounds of what some might call

Hello, is this Her-shell Loomis? Only because I’m in my Laboratory Mode did I answer with a semblance of civility the unprepared callerand the unprepared

could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those

Broadcast networks brought in a record $9.3 billion at this year’s upfront, the annual spring selling period when the six nets present their fall lineups

Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

Reckitt Benckiser plc is using both online and offline media to build market share for its Lysol cleaning products line. Dadi Akhavan, president/COO of

Asian Americans have one of the highest levels of education of any demographic in the United States and the highest median level of household income on

Sarah could see she had impressed the headhunter. He liked what she told him about her experience. He was interested in sending her profile to the company