Q&As
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Agencies
JupiterResearch Finds One-Third of E-mailers Not Can-Spam Compliant
More than 33% of the e-mail marketers surveyed by JupiterResearch do not follow the dictates of the federal Can-Spam Act, according to the New York-based
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Agencies
Iams Holds Pet Makeover Sweepstakes
Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes
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Agencies
Starz Drops $4 Million to Promote Pirates of the Caribbean
Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.
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Agencies
That’s Entertainment (and Art)
The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E
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Agencies
Big ISPs File Suits Under Can Spam
The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new
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Agencies
Giving and Taking Away in Washington
It wasn’t very long ago when mailers were lauding the Bush administration for its willingness to rectify a long-standing actuarial problem that caused
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Agencies
Seeing Green in Lavender
In the grandest tradition of political timidity, I am going to bravely not take a stance on gay weddings. The Democrats and Republicans already have announced
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Agencies
Postal Transformation, Italian Style
In the late 1990s, the Italian post office found itself in a situation that many of its European counterparts knew all too well: The Internet and private
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Agencies
It’s About Time
The cost savings of a totally digital workflow are numerous. But the time saved by print-on-demand (POD) technologies is what many printers say marketers
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Agencies
SEM Growth Leads to Trademark Issues
The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia’s Search