Q&As

PeopleSoft Inc. is dangling a number of incentives, including a credit of $100,000, to get its business customers to upgrade software purchased from PeopleSoft. The PeopleSoft NOW incentive program includes a free technical upgrade, complimentary …

DaimlerChrysler’s Jeep division has extended its military incentive program to include police, fire and emergency medical services personnel. The overlay, called “Everyday Heroes,” offers an additional $500 cash allowance for emergency personnel, on top …

There are lots of loyal Strawberry Shortcake fans out there and there will likely be more as the brand launches its first loyalty program to incent consumers to stock up on the playful doll and her related products. Berry Points began showing up on …

Consumers cited the length of time it takes to build up points in loyalty and rewards programs as the primary reason they bail out of such programs. Seventy percent of respondents to a recent study said that it takes too long to see results from these …

The Incentive Federation, Inc. has asked the Federal Trade Commission to clarify the definition of a commercial e-mail message with respect to non-profit tax-exempt organizations. The definition could have far reaching impact on trade associations’ …

Shell Oil Products U.S. credits cash incentives for doubling the number of applications for its Shell-branded credit card. Shell garnered 130,000 applications in second-quarter 2004, double the number for the same quarter in 2003. Shell dangled a $20 …

Equity Marketing changed its corporate name this month to reflect its global growth and disparate marketing services. Now called EMAK Worldwide, the Los Angeles-based agency touts marketing services beyond its flagship premiums business. EMAK continues …

Procter & Gamble is the latest mega brand to get hired on The Apprentice, introducing on tonight’s show its newest Crest tooth whitening flavor. The theme of the show revolves around the two teams given the task of promoting a new flavor, mint vanilla, …

Gap’s How Do You Wear It? contest invites entrants to submit photos of themselves in Gap attire. Consumers get to vote online for their favorites in six categories; those winners will appear on Sony Pictures Television’s syndicated TV show Life & Style, …

Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics. The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of …