Q&As

Marriott International is offering customers who purchase a gift card or gift certificate during a limited time frame the opportunity to buy Nestle European chocolates for a bargain. Between Nov. 12 and Valentine’s Day 2005, gift card buyers can …

MasterCard International has launched an affinity marketing program that lets cardholders make automatic donations to schools. The Communitycash program lets cardholders convert their accumulated rewards points into cash donations for the school or …

Deluxe Financial Services has introduced the DeluxeCard Visa gift card, an open-system prepaid card. Consumers can choose a personal message, such as “You’ve Earned It,” “Happy Holidays,” or “Just Because” to be imprinted on the card below the …

CELEBRITY CRUISES: and MBNA America Bank have created a rewards credit card offering both cruise and non-cruise vacation benefits, including travel, merchandise and cash rewards. The Celebrity Rewards WorldPoints Visa card participants can redeem points …

Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award …

FUSE Promotional Products has tapped digital media service RealNetworks to launch FUSEmusic fixed-price music downloads. Seattle-based RealNetworks provides music for download promotions. Frisco, TX-based FUSE applies its fixed-price framework and risk …

Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers. Many of the same techniques can be implemented by any organization that has a customer database.

Visitors to MSN can get an exclusive sneak peek at the opening scenes of a new action comedy film opening Friday. Streaming video offers sneak peak to new film After the Sunset New Line Cinema is streaming the first six minutes of its latest film …

Over the last few years, there has been a lot of buzz about CRM. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers.

Norm Thompson Adds Bedding In its autumn edition, the venerable apparel cataloger Norm Thompson introduces a small collection of bedding ensembles, including comforters, quilts, bed skirts, pillow shams and throw pillows. Known for functional and …