Q&As
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Agencies
Home Depot Thinks Outside the Box on The Apprentice
A simple box proved its mettle with executives from The Home Depot on last week’s episode of The Apprentice. The do-it-yourself home improvement store plans to extend its TV experience by replicating that same “how-to” clinic for consumers this week. …
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Agencies
Dentyne Sponsors Music Events to Introduce Vanilla Chill
To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it “Live It Loud with Dentyne” music experience set to tour 20 cities nationwide beginning next month. Concert …
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Agencies
Pepsi Baseball Tie-In Dangles Opening Day Tickets for Life
Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 …
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Agencies
Oscar Mayer Fills Hunger For Music Downloads
The Oscar Mayer Lunchables’ brand is adding a little music to mix under a partnership with Radio Disney and RealNetworks’ RealPlayer Music Store, offering consumers a chance to receive free music downloads with the purchase of a Lunchables package. …
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Agencies
A&E Touts Knievel via Online Game
A&E’s game already has fans jumping to its site Cable network A&E is using an online game to tout its new show Knievel’s Wild Ride. A&E this week sends an e-mail blast to 800,000 online game enthusiasts inviting them to play the Knievel’s Wild Ride …
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Agencies
Coke to Hit Some High Notes with American Idol Mall Tour
Coca-Cola is set to launch a multi-mall event with Simon Brand Ventures that taps one of TV’s hottest shows, American Idol, and some of its stars. Huff London Highlighting the event will be live performances from American …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
American Express Targets Small Biz Market A recent American Express campaign encouraging small businesses to join its discount program consists of a plastic box resembling a CD mailer. For no cost, businesses can join Open: The Small Business Network …
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Agencies
The Future of Direct Marketing
In the next decade, direct marketers need to get ready for the European invasion, get rid of their inventory and bone up on their linguistics.
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Agencies
Focus, Catalogers, Focus
Catalogers need to focus on what is really important to their brand for driving both sales and long term growth, according to Charles Silver, vice president of marketing, Bloomingdale’s Direct.