Q&As

Drug chain Rite Aid already has signed 1.2 million members in its seniors-only loyalty program, while Walgreens steps up efforts to woo older workers. Rite Aid Corp. launched its Living More program in March for shoppers 60 and older. Members get …

Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …

Citibank has become the first major U.S. bank to offer its customers a rewards program for being account holders, the bank said. The recognition program, ThankYou, enables customers who hold a Citibank checking account in the U.S. or Puerto Rico to …

Restaurant chains and retailers are helping Spanish-speaking employees learn English through an innovative communication program that doubles as an employee incentive and loyalty tool. Sed de Saber (“Thirst for Knowledge”) uses a computer tablet …

KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country’s longest running KitchenAid model. And, it’s dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on …

William “The Refrigerator” Perry sacked many quarterbacks during his NFL playing career, but he had a hard time tackling a five-pound birthday cake yesterday. The 300-plus pound Fridge, who got his nickname in college because he is built like a …

In a growing twist on incentive programs, online real estate companies are resorting to alternative tactics, including free airline miles, to tempt consumers to buy or sell a home or choose an agent or finance a mortgage. The incentive has become so …

An overwhelming response from NASCAR fans has prompted Nextel Communications, Inc. to extend fan voting for the NASCAR Nextel All-Star Challenge, which will send an eligible driver to the circuit’s All-Star race. Fans can continue to cast votes until …

Word of mouth has typically been a brand’s best friend. And it’s no different when it comes to loyalty programs. In fact, 82% of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, …

To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and …