Q&As

Research has shown that there is a direct link between employee satisfaction and customer satisfaction and improved financial performance. In fact, organizations with engaged employees have customers who use their products more and increased customer …

Employees who are more engaged by their jobs improve the bottom line, according to a U.K. study. The Employee Engagement study by research firm Melcrum reinforces the results of a U.S. study conducted last year by the Forum for People Performance …

WHITE CASTLE: is tapping into consumers’ late-night feeding frenzy, offering a free Coca-Cola Throttle energy drink with the purchase of a Crave Case (30 hamburgers) between 10 p.m. to 5 a.m. The limited time offering is the QSR’s latest addition to its …

Travel tends to take the first cut when expenses are being reeled in. But not for readers of Smarter Living Inc.’s tip-packed e-mail newsletters.

This is the story of how an e-mail newsletter helped facilitate a great public work.

It started when the Arizona Department of Transportation (ADOT) suggested a four-lane highway to enhance safety and mobility on State Route 179, a state-designated scenic road in Sedona.

Want to make sure your e-zine is going to be read?

Heed the ancient wisdom of direct mailers, and test.

The best place for your e-zine signups may not be on your home page.

That’s just one of the ‘takeaways’ we coaxed out of Paul Smith, editor of Newsletter on Newsletters, following the NEPA conference in Washington, DC this month.

Don’t take it personally when someone requests to no longer receive your newsletter. This request to unsubscribe is not a rejection of your company. It may not even be a rejection of your e-mail.

Harvey Kurtzman, the comic book genius who created Mad magazine, was once asked about his writing.

“I don’t write,” he answered. “I do movement.”

JetBlue Airways and American Express are teaming up to release a co-branded credit card this summer that will let card members earn reward dollars that can be converted into points under the airline’s Flight Gratitude program, TrueBlue. The JetBlue Card …