Q&As

Letters in response to Loose Cannon: Farewell, My Segmenter (A Sam Chaid Mystery), Direct Newsline, Sept. 12, 2005

ESPN’s consumer brands division is making an aggressive push this holiday season to extend its brand into retail as a means of strengthening its hold on the hearts and minds of millions of teen and young-adult men.

Two of the bigger cheeses ever to hail from Lynchburg, TN are Mr. Jerry Falwell and Mr. Jack Daniels. I was closing up one night and planning a social call to the one far more interested in pickling my liver than preserving my soul when I was saved – not that I wanted to be – by a dame walking into my office.

“Are you Sam Chaid?” she asked.

I was, and still am, even if the lettering on my front door says The Segmentation Shamus.

Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.

Audible Inc. and Bookspan have teamed up to launch a cobranded, digital spoken audio download service.

Quebecor World Inc. has appointed Jacques Mallette as executive vice president and chief financial officer.

Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of …

NBC will soon play the role of fairy godmother to boost viewership of its new fall series Three Wishes. During the week of Sept. 12, the network will travel to 15 markets and grant Three Wishes— at various retailers and one at a local charity in each …

As was the case with last winter’s tsunami, several charities almost
immediately began raising money online to help victims of Hurricane Katrina in New
Orleans and other affected areas.

Heavy Metal band Slipknot has filed a cease and desist order against Burger King Corp. and its ad agency Crispin Porter + Bogusky as an attempt to remove a TV spot from the airwaves. Last month, the Iowa-based band filed the letter against the QSR, …