Q&As

If one single word comes to mind after the holiday e-mail deluge, it is relevance. Consumers were more likely to delete unwanted e-mails or report the senders as spammers, according to a survey by Return Path Inc.

Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?

Once you get comfortable with the basic key metrics, like open and click-through rates, you are ready to go more in depth. Here are two additional metrics. Dig into them, and you will have a much more thorough sense of the success of your program.

Quiznos Sub is celebrating its silver anniversary giving consumers a chance to walk away with their very own Quiznos Sub restaurant. Throughout 2006, the restaurant chain Quiznos is giving its loyal customers a chance to win one of 12 Quiznos Subs …

Budweiser has become the exclusive malt beverage and alcohol promotional partner for the popular Sports Illustrated annual swimsuit issue franchise. The beer brand is also partnering with SI supermodel Molly Sims for exclusive P-O-P and other …

Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.

Nearly three in every four direct marketers anticipate adding staff this winter, according to an employment survey from Owatonna, MN-based Bernhart Associates Executive Search LLC.

Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands.

Starz Entertainment Group is on the hunt for new talent to cast in a major motion picture, and is rolling out its search via a national casting call and documentary based on the journey.

Starbucks Corp. is moving beyond the coffee cups and is heading for Hollywood.

The Seattle-based coffee chain is marking its first foray into the movie industry under a new deal with Lionsgate, in which it will promote the new film Akeelah and the Bee in some 5,500 stores in the U.S. and Canada.