Q&As

IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and

Keating Magee’s headquarters occupies a full floor in the Jackson Brewery building. One side of the suite overlooks the Mississippi River. Occasionally

Bob Castle, who will be remembered as much for his generosity of spirit as his formidable marketing skills, died March 8. He was 69. The list veteran

Prudential Financial scored a marketing touchdown during Super Bowl weekend with a branding effort combining television ads and search. A TV spot that

In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard

More than six months after Hurricane Katrina ravaged the area, the importance of direct marketing to the area’s recovery is big, if not easy. Enterprises

It’s not clear who invented the We’ve got a package waiting for you scam. But one early proponent was a cherubic 15-year-old legal clerk known to us only