Q&As

CANCER AND MARKETING. They don’t exactly go together like peanut butter and jelly, do they? People may have good reason to be skeptical of a cancer treatment

THE BUILDINGS AND EXHIBITS of the National World War II Museum and the Ogden Museum of Southern Art survived Hurricane Katrina. But with the tourist trade

OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

LOUISIANA ENTHUSIASTS doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly magazine’s fall

WHAT’S THE BUZZ IN ALTERNATIVE media? Look in your mailbox. Much of the recent growth seems to be coming from catalogers looking to make money from both

FEBRUARY SHOULD HAVE marked the start of a fantastic year for Jazzology, the nation’s oldest extant independent jazz label. The 56-year-old company had

AND THE AWARD FOR THE most parasitic, calculated, industry-killing company that cynically plays on parents’ fears to get business goes todrum roll, pleaseUnspam!

While in New Orleans, Direct chatted with Direct Media founder and chairman Dave Florence at the Caf du Monde. I’m a type A sort, he says. This city slows

The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.